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Main Street at night.
Short Term Action items (six months to one year)
Analysis
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Conduct a multi-venue attitudinal survey to develop a baseline understanding of visitor attitudes about Downtown and their experience.
Implementation
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Conduct inventory of marketing dollars spent
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Consider developing visitor-specific packets for targeted groups including Jurors/ Conventioneers/ Business/ Travelers/ Heritage Tourists
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Develop a coordinated signage plan for Downtown
Medium Term Action items (one to three years)
Implementation
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Create “You Are Here” Maps
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Update 5-color Downtown signs
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Begin programming for events at the waterfront
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Begin to cross and joint market the entertainment districts
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Investigate the possibility of an outdoor performance space in the Theater District
Long Term Action items (three to five years)
Analysis
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Conduct another multi-venue attitudinal survey to measure progress
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