Visiting in Brief

Measures of Success

• Increased Attendance at Attractions 
• Increase in Hotel Nights 
• Increase in Occupancy Rates 
• Increase in # of Convention Attendees 
• Increase in # of Venues 
• Improved Visitor Experience as Indicated by Survey 
• Decrease in Vacant Theaters/Storefronts, particularly in Theater District 
• Increase in # of Theater Performances 
• Quality of Theater Performances 
• Decrease in Turnover of Establishments 
• Increase in Visitor Cross-Use of Establishments 
• Increase in Profits for Establishments 
• Increase in Amenities/Establishments Targeted to Various Demographic Profiles

Top Rules for Visiting Downtown

• Act Fast 
• Circulation 
• Signage 
• Amenities Targeted to Demographics 
• Cross Marketing 
• Parking 
• Gateways 
• Focus on Diversity of Product

Existing Projects

• Shea’s Performing Arts Center Expansion 
• Andrews Theatre 
• Convention Center Renovations 
• Erie Canal Harbor 
• Waterfront Entertainment District

Work to Date

• Convention Center Feasibility Study 
• Convention Center Site Selection Study 
• 1999 Downtown Strategic Plan 
• Canal Conversation Report 
• Economic Impact Studies of Events 
• Working For Downtown Forum of the Convention Center Report 
• Re-Thinking the Niagara Frontier 
• DC Shiffrin Study

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