Shopping in Brief

Measures of Success

• Increase in # of Stores by Category 
• Increase in SF of Ground Floor Retail Space 
• Increase in Retail Employment 
• Increase in Employee and Resident Spending Downtown

Top Rules for Shopping Downtown

• Do whatever it takes to get space available and ready 
• Encourage the economic development community to understand the importance of retail in improving the look of Downtown 
• Identify and incubate the niche 
• Make a decision on the Convention Center 
• Need a critical mass of opportunity to draw workers out of their offices 
• Perception is reality, address the problem of perception 
• Promote advantages of being a Downtown retailer, weekend with the family 
• Promote Downtown as a center for retail for all Downtown neighborhoods 
• Recognize the importance of retail in Downtown 
• Tap into existing resources to make it happen- SBDC, BNE, BERC, BPI, ESD

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