Short Term Action items (six months to one year)

Analysis

• Examine current marketing inventory 
• Conduct an attitudinal study

Implementation

• Increase programming of public spaces/events 
• Encourage cross promotion of events/venues 
• Determine how to effectively communicate information on large projects to manage expectations 
• Market/Promote Downtown successes over the last ten years

Medium Term Action items (one to three years)

Policy

• Determine how to effect sea change of media reporting

Implementation

• Institute training/capacity building for local leaders to better handle the media 
• Organize big spenders to influence perception/spin in media 
• Develop an Image Campaign 
• Convene groups that market Downtown 
• Organize them to approach businesses, foundations and others for donations 
• Create an organization of organizations to design and implement the campaign 
• Focus on local audience, Downtown users, children and others 
• Themes include, Snow, We Love It, Heritage, Buildings, Nothing Happens Here

Long Term Action items (three to five years)

Analysis

• Conduct Follow up Attitudinal Study

Implementation

• Promote the success of the Strategic Plan (A cleaner, greener Downtown!)

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